I attended a webinar last evening with two very influential bestselling authors, Mark Anestasi and Australian, Cydney O’Sullivan. Cydney conducted the lion’s share of the webinar, and put out a lot of great ideas. I was very pleased to find that I am already using most of them…at least the ones pertaining to actually promoting books.
The premise of the presentation was developing a ‘platform.’ This refers to a base of followers and customers with whom to communicate via email, social networking and events. Accounts with various social networks are imperative to an author’s success.
One interesting fact was that the average book sells less that 250 books simply because authors fail to do their homework before writing and publishing. Another tidbit involved the fact which I have stated many times: NO BOOK WILL SELL UNLESS IT IS PROMOTED.
Then there is the part about why traditional publishers don’t have the funds to promote books like they used to. Cost of major media advertising is now so expensive that it is prohibitive. Amazon and the social media are taking over the marketplace. That’s where we shine, because that’s how we market. She also expressed the importance of author pages and web sites. Got it there, too. We provide each author with their own page on our site and they may also set up an Amazon author page with which to link their other sites. Come on board. We’ve got your back when it comes to promoting your book at St, Clair Publications!