Breaking into New Territory

I have just finished working up the royalty payments for St. Clair Publications authors for May 1st. It never ceases to amaze me the new territories that our books find themselves in. Besides thousands in the US, we have sold books in CanadaEngland, Scotland, Ireland, France, Germany, India, and Australia. But on today’s pay to author Michelle Doucette, I found that one of her books had sold in Brazil! That’s because she authors books with wide range appeal.

In order for a book to sell to more than a small base, usually around the author’s home, it has to have a subject matter that attracts the masses. Something that reaches out from an attractive cover and makes the public want to buy it. And then it has to be promoted. Several of our authors have their own websites, blogs, etc. Several of them have been featured in newspapers, magazines, television shows and or radio programs. This doesn’t happen by accident.

Since opening our services up to burgeoning authors in 2009, I have offered several things to authors wanting to be published. One is low-cost author services including editing and a great cover by Kent Hesselbein, our professional graphic artist; another is online promotion through our site, Amazon, and availability to other sellers. But even better, I publish the work free of charge once it meets our quality standard. I think even better, I offer the best advice I know how to the authors as to how to market their work.

If you have something you feel deserves being in print, contact me at stan@stclair.net. In the meantime, go on our website at stclairpublications.com and see the fine books available through St. Clair Publications!

Sharing Worthwhile Thoughts

Last Saturday I had the privilege of speaking for the Warren County Genealogical Association here in my hometown of Mc Minnville, Tennessee. Afterward I had a book signing.

On the evening of April 30, my wife, Rhonda and I will be attending a benefit dinner for the Cancer Society at the Country Club in Tullahoma, Tennessee, where my good friend and co-author of three books, Ron Cunningham will be a “Celebrity Waiter.”

On May 12, I have agreed to speak at College Day for Bobby Ray Elementary School here.

Then on May 16 and 17 I will be hosting a Clan Sinclair tent at the Smoky Mountain Highland Games in Maryville, Tennessee. There I will have select books for sale.

Being an author and publisher is an enjoyable way to spend my retirement years. That’s why I offer inexpensive author services and free publication to authors whom I feel have something of worth to say. If you have worthwhile thoughts which you would like to share with the world, contact me at stan@stclair.net. If you would like to read worthwhile books shared by select authors, see stclairpublications.com. Our quality work is available on Amazon sites around the globe as well, and from numerous other online booksellers.

Speaking for Local Genealogical Association

Yesterday I had the privilege to be the co-guest on a local radio show called Behind the Mic along with local Genealogical Association officer, Marian Spieks. I shared a bit about how family study went hand-and-hand with my getting into publishing books.

Tomorrow I will be the feature speaker at their monthly meeting. It is always a pleasure to accept speaking invitations when time and place will cooperate with my schedule. Being a member of numerous groups (this not being one of them), it is sometimes difficult to work out my schedule.

Helping others fulfill their dreams is a big part of my motivation in doing what I am doing. My own books continue to be a pleasure to write and promote, but I’m not like the guy in the joke who was asked to say a prayer which went something like this: “Dear God, bless me and my wife, my son, John, and his wife, us four and no more.”

I’m doing this to help others reach their goals at minimum expense and achieve the best results possible. So if you want to get published, and think your book may fit into our market, please email me at stan@stclair.net, and see our website at stclairpublications.com. .

Sixteen Years and Counting

I noticed on LinkedIn that I am celebrating sixteen years since the publication of my first book containing the St. Clair Publications brand. Time surely flies! That book was a limited edition family history of my maternal line mostly for the benefit of family members, though some family friends ordered a copy. It was distributed across the US and to at least one European country.

In the years since things have changed considerably as to the outreach and abilities of this little company. I did several of my own books between 2006 and when I opened up to publishing other folks work in 2009. Since then we have added some great members to our team and developed a number of working relationships which have made St. Clair Publications a name to remember in POD and e-book publication and distribution. We are nearing 100 titles for authors in 5 countries and we are ever growing. These books are distributed around the world. and a few titles have sold beyond our dreams.

Authors who have chosen to publish with us never have told me that we are not very reasonable and always fair in this process. Since we are an individually owned brand, I reserve the right to turn down any book. And I certainly can’t make a claim that all books sell. That factor is largely determined by the author of the book or books and the efforts that they are willing to make to promote their work. If you have something good and positive to say, and want to get it to the marketplace email me at stan@stclair.net. In the meantime please visit us at stclairpublications.com  or google me, Stanley J. St. Clair, or check us out on any Amazon site and many other online booksellers.