Breaking into New Territory

I have just finished working up the royalty payments for St. Clair Publications authors for May 1st. It never ceases to amaze me the new territories that our books find themselves in. Besides thousands in the US, we have sold books in CanadaEngland, Scotland, Ireland, France, Germany, India, and Australia. But on today’s pay to author Michelle Doucette, I found that one of her books had sold in Brazil! That’s because she authors books with wide range appeal.

In order for a book to sell to more than a small base, usually around the author’s home, it has to have a subject matter that attracts the masses. Something that reaches out from an attractive cover and makes the public want to buy it. And then it has to be promoted. Several of our authors have their own websites, blogs, etc. Several of them have been featured in newspapers, magazines, television shows and or radio programs. This doesn’t happen by accident.

Since opening our services up to burgeoning authors in 2009, I have offered several things to authors wanting to be published. One is low-cost author services including editing and a great cover by Kent Hesselbein, our professional graphic artist; another is online promotion through our site, Amazon, and availability to other sellers. But even better, I publish the work free of charge once it meets our quality standard. I think even better, I offer the best advice I know how to the authors as to how to market their work.

If you have something you feel deserves being in print, contact me at stan@stclair.net. In the meantime, go on our website at stclairpublications.com and see the fine books available through St. Clair Publications!

2 thoughts on “Breaking into New Territory

  1. An excellent publisher and promoter, I encourage all who are “birthing” a book to reach out to stclairpublications.com, and start selling!

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