Breaking into New Territory

I have just finished working up the royalty payments for St. Clair Publications authors for May 1st. It never ceases to amaze me the new territories that our books find themselves in. Besides thousands in the US, we have sold books in CanadaEngland, Scotland, Ireland, France, Germany, India, and Australia. But on today’s pay to author Michelle Doucette, I found that one of her books had sold in Brazil! That’s because she authors books with wide range appeal.

In order for a book to sell to more than a small base, usually around the author’s home, it has to have a subject matter that attracts the masses. Something that reaches out from an attractive cover and makes the public want to buy it. And then it has to be promoted. Several of our authors have their own websites, blogs, etc. Several of them have been featured in newspapers, magazines, television shows and or radio programs. This doesn’t happen by accident.

Since opening our services up to burgeoning authors in 2009, I have offered several things to authors wanting to be published. One is low-cost author services including editing and a great cover by Kent Hesselbein, our professional graphic artist; another is online promotion through our site, Amazon, and availability to other sellers. But even better, I publish the work free of charge once it meets our quality standard. I think even better, I offer the best advice I know how to the authors as to how to market their work.

If you have something you feel deserves being in print, contact me at In the meantime, go on our website at and see the fine books available through St. Clair Publications!

Tips on How to Market a Book

Low Cost Facebook Ads

It seems everyone and their dog is on Facebook these days. When you signed up, did you know you might have given them the information that will allow them to find you with marketing messages? They ask new members to put in their interests.

If you told Facebook you’re interested in 10-speed bike racing, then Facebook makes it possible for those who make bike products to target an ad at you. You can see how these ads show up on the right-hand side of Facebook when I log in.

Imagine you’ve written a book on bike racing and want to reach people like me. Here’s a brief instructional video of how to set up a Facebook ad and market a book with it.

How to market a book on Facebook for free

Time to join those groups we described in the video. Become a valued member in them and begin to offer lots of tips and tricks from your book. If you’ve authored a recipe book, join several cooking groups and occasionally give away a tip from your book.

That said, these groups are like a party. If all you talk about is yourself, then you won’t successfully market a book via the group. Offer other ideas the group would find interesting. Support others with nice comments and help to share ideas and other things of interest. Be a good group member and you’ll be more valued when you do begin to use the group to market a book.

Watch this blog again soon for more tips on how to market a book.